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Consumer knowledge and memory

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

0

...Tony the Tiger – ‘They’re grrreat!’Tony the Tiger is uniquely associated with Frosted Flakes (Frosties) cereal and has been helping consumers easily distinguish it from competing brands since 1952.When a consumer makes a decision...

Consumer motivation, perception and attitude

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

0

...Going organicPhiladelphia cream cheese has been around since 1872, when it was first made in a small New York dairy. Kraft now sells it in 80 countries around the world, with ‘light’ and ‘extra light’ versions for the diet market and now...

What is consumer behaviour?

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

0

...Apple’s iPhoneHundreds of people lined up – some for up to five days – outside Apple stores and outlets of AT&T for the launch of Apple’s much-hyped iPhone.On 29 June 2007 Apple launched the iPhone in the US amid much fanfare about its...

Ethnic, religious and group influences

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

0

...Undercolors of BenettonIn addition to seeking the views of minorities when developing marketing programmes, companies like Benetton are also inclined to use spokespersons who reflect multicultural society.All rights reserved for Benetton...

Class, age and gender influences

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

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Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

0

...Nintendo WiiIn recent years Nintendo have done a great job of expanding the computer game market, which had previously been restricted to boys and young men. With health-conscious applications like Wii Fit, the addictive challenges of Brain...

The consumer as a decision maker

Hayden Noel

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan. Author affiliation details are correct at time of print publication.

Search for publications

Basics Marketing 01: Consumer Behaviour

AVA Publishing SA, 2009

eBook

0

...BRAVIA S Series LCD – Multi-colour group shotWhen deciding on a big purchase like a new television most consumers begin with an internal search of their memory for any existing relevant information. If they don’t have pre-existing...