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Branding and Identity

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

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Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

0

...Branding is an approach used to market products and services under a particular name. We can all identify with brands that are familiar to us and part of our everyday life. But how does a brand translate from two dimensions into the volume...

The retail environment

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

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Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

0

...The retail environment consists of the factors that play on the customer’s senses in terms of sight, sound, smell and touch. This transpires through materials and their textures, the use of artificial lighting, the interior climate...

Methods of organising space

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

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Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

0

...The success of any retail interior does not depend on brand, product or building alone. The interior layout plays an important role in making the transition for the customer from outside to inside seamless. The organisation of the space...

Retail Sites

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

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Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

0

...The choice of space available to a retailer is vast in terms of location and type. Since the 1980s retail boom, developers have sought to take advantage of industrial wasteland and have regenerated disused spaces for retail purposes either...

Design detail

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

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Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

0

...The final stage of designing for retail is in the detail. Every component in the overall scheme is developed alongside the brand.This Chapter examines the considerations that need to be made: the architecture of each building or site...

Retail sectors

Lynne Mesher

Lynne Mesher worked for some of the most prominent retail design consultancies in the UK, creating interiors for well-known brands worldwide. She is now a senior lecturer in interior design at the University of Portsmouth School of Architecture, where she specialises in studio teaching, CAD and professional practice. Author affiliation details are correct at time of print publication.

Search for publications

Basics Interior Design 01: Retail Design

AVA Publishing SA, 2010

Book chapter

0

...Retail spaces can be defined and identified through different retail sectors. These sectors can be broadly described as food – the evolution of the market into supermarket and speciality food stores; fashion – clothing, shoes, accessories...