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Procuring work

Gavin Ambrose

,

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

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Nigel Ball

The Fundamentals of Graphic Design

Bloomsbury Visual Arts, 2020

eBook

0

...It is ironic that many graphic designers, in spite of being responsible for creating effective, memorable and even iconographic images to promote their clients, often struggle when it comes to their own self-promotion. Considered...

Delivering the message

Gavin Ambrose

,

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Nigel Ball

The Fundamentals of Graphic Design

Bloomsbury Visual Arts, 2020

eBook

0

...Graphic design is presented to its target audience through a wide range of media, from printed flyers to posters and from websites to apps. As such, this chapter addresses how varying messages are conveyed using a vast array of techniques...

The graphic design process

Gavin Ambrose

,

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Nigel Ball

The Fundamentals of Graphic Design

Bloomsbury Visual Arts, 2020

eBook

0

...The graphic design process involves all the steps necessary to produce a piece of printed or digital work – from agreeing a brief with the client to sketching conceptual ideas for design development and liaising with those involved...

Graphic design as a discipline

Gavin Ambrose

,

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

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Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Nigel Ball

The Fundamentals of Graphic Design

Bloomsbury Visual Arts, 2020

eBook

0

...Graphic design takes ideas, concepts, text and images and presents them in a visually engaging form through print, digital or other media. It imposes an order and structure to the content in order to facilitate and ease the communication...

The production process

Gavin Ambrose

,

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Nigel Ball

The Fundamentals of Graphic Design

Bloomsbury Visual Arts, 2020

eBook

0

...This final chapter looks at the basic tool kit a graphic designer uses to create and produce effective designs. The tools unleash and channel creative ideas from the design process into workable and physical or electronic products – through...

Influences and creative elements

Gavin Ambrose

,

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging. He currently teaches the Graphic Design BA at the University of Brighton. Author affiliation details are correct at time of print publication.

Search for publications

Paul Harris

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. Author affiliation details are correct at time of print publication.

Search for publications
and

Nigel Ball

The Fundamentals of Graphic Design

Bloomsbury Visual Arts, 2020

eBook

0

...Graphic design is subject to the evolving intellectual and aesthetic trends that influence the work of designers and reflect the attitudes of society at large.For example, design responds to the changing themes that govern the way we view...