Loading
Loading

Results

Sort By:  1-6 of 6 (1 page)
Results per page:
         

What is Copywriting?

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

4

... tell the story. An accident like this may be improbable, but it's not impossible. As every sailor knows, strange things can happen. Creative Directors James Connor, Robert Sawyer Copywriters Robert Sawyer, Bryan Jenkins Art Director Bryan...

Interactive Channels

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

0

...Executive Producer Kip VoytekProducer Shawn NatkoCopywriter Jason MarksArt Director Winston ThomasSenior Designer Nathan IversonDesigner/Developer Andrew HsuFlash Designers David Morrow, Patrick KalyanapuSenior Engineers John Jones, Chuck...

Writing Copy

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

2

... Creative Director/Art Director Dean Alexander Creative Director/Copywriter Robert Sawyer Design Production Paul Rodriguez Design Firm Alexander Design Associates Inc. Account Directors Peter Nolan, Dana Weissfield, Audrey Ronis-Tobin Brand...

Brochures and Other Long Forms

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

2

... The technique helps serious readers to make their way from beginning to end—and feel they know the client.Chief Creative Officer Robert GreenbergCopywriter Robert SawyerArt Director/Designer Nick LawPhotographer Gary WallerAgency/Client R/GAI can...

Names and Naming

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

0

...RCA Scenium: Movie Theater/Living RoomRCA chose to invent a name for a new product. ‘Scene’ plus ‘ium’ were joined to create Scenium to offer a sense theater or, specifically here, home theater. The goal was to create a word that suggests...

Elements of Copy

Kiss & Sell: Writing for Advertising : Redesigned & Rekissed

AVA Publishing SA, 2006

eBook

1

... too-long copy. And that can be two words, if they are not the right two words. Richard Kirshenbaum, Kirshenbaum Bond & Partners, New York City, told to Robert SawyerWhat is the most absurd thing anyone has said to me about copy?...