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Conclusion

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...This is a book about the fashion business. We have learned that the generic fashion cycle remains constant through the evolution of business trends and macro environments, while the ongoing analysis of the position and the environment...

The Supply Chain

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...Benetton redesigned its production system in 2005, evolving from an organization based on divisions (such as wool and cotton) to a structure based on service units (such as planning and quality control). The new system enabled a more...

Introduction

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...The fashion industry is made up of the design, production and retail of seasonal ranges. By its very nature, fashion becomes obsolete at the end of each season, which feeds the industry and keeps the cycle moving.The fashion industry...

Branding

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...French fashion house Chanel was founded by the couturier Gabrielle ‘Coco’ Chanel in 1909. It specializes in luxury goods (haute couture, ready-to-wear, handbags, perfumery and cosmetics) with big budget advertising campaigns driving success...

Context and Concept

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

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Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...Fashion designers and the concepts they create form the starting point of the industry’s pathway. The designer is the crucial link in the chain of buyers, merchandisers and apparel manufacturers.This chapter will provide an insight...

Product Development

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

Search for publications

Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...The product development process begins with breaking down initial concepts and trends into theme, colour and fabric stories.The product development process is essential to the fashion business. In its broadest sense, the term product...

Retail Strategy

Virginia Grose

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products. Author affiliation details are correct at time of print publication.

Search for publications

Basics Fashion Management 01: Concept to Customer

AVA Publishing SA, 2012

eBook

0

...Fashion retailing is one of the world’s largest business sectors and the mega retailers continue to expand globally. All retailers must have a strategy that encompasses the philosophy of the company or brand, in order to present the product...