MARKETING & ADVERTISING
Anyone looking to develop their understanding of marketing, advertising and branding need look no further. With introductions to consumer behaviour, online marketing and marketing management you’ll gain a solid grounding in the principles, before moving on to packaging and brand-driven innovation.
Introductions to key topics
Topics in depth
Brand-driven Innovation | Communication Design: Insights from the Creative Industries | Fashion Promotion in Practice | Kiss & Sell: Writing for Advertising | Marketing Fashion Footwear | Packaging the Brand | Social Media for Fashion Marketing